The agency I work for recently had its 2nd Annual Meeting, held this year in Las Vegas. I pitched a few of these concepts for swag, like the Scout Books and T-shirts, then went off the rails a bit with the rest. Inspiration, what can I say.
Our company is a little over 2 years old now, but the growth we’ve seen and the projects we’ve accomplished in that time are pretty amazing. While we’ve quickly become a big-time agency with big-time clients, we’re still an awesome scrappy place (as one of my coworkers recently put it) where we’re able to create and innovate like a startup. I wanted to create artwork that subtly represented our evolution and maturity as a company, adding gentle distressing to the pieces and incorporating a different use of typography than is typical for our brand. And because we’re a distributed team of people who don’t see each other in person as often as we might like, creating something handmade and personal felt important for the occasion.
When the rub-off transfer paper I ordered didn’t arrive in time, I had to come up with another plan. I printed the name labels I’d made in InDesign in reverse (mirrored) one at a time on a transparency sheet I bought at Staples. While the ink was wet, I applied it to a blank tag and carefully scratched it with my thumbnail until all the ink had transferred. I removed the rest of the ink with a damp paper towel, dried it, and repeated this process 38 times. I used a rubber stamp for the logo graphic on the other side.
I playfully included the tagline “Building Websites Like Nobody’s Business” in an early comp of the redesign I’m doing for our site. Though it’s no longer a part of the site at the moment, we’ve adopted it as a tagline for some of our swag. By the way, including inside jokes and bad puns in a Photoshop comp could be my favorite part of web design ;)